MyRecipes and Snooth are taking the mystery out of food and wine pairing and making it easy to make great matches.
MyRecipes has partnered with Snooth, the world's largest wine site, to offer a new wine pairing for every recipe on MyRecipes.com. You can now peruse the thousands of professionally-tested recipes on MyRecipes and get automatically-generated wine pairings based on each individual dish. There is also a new Browse Wines search function that highlights a featured pairing, popular searches, popular wine regions, and allows you to search for specific wines and even purchase featured bottles.
How the Pairing Widget Works
On each recipe page, the wine-pairing widget is located on the right side of the page about halfway down the page. For Tomato-Chicken Pasta, Snooth's digital sommelier recommended "Fontaleoni Vernaccia di San Gimignano 2007" with the rationale, "This mineraly white offers nice acidity with a medium bodied feel, allowing it to partner perfectly with this meal."
The functionality was handbuilt using Snooth's database of the world's wines and the decades of accumulated wine knowledge among Snooth's employees, particularly that of Gregory Dal Piaz, Snooth's Community Manager. Snooth's expertise in systematically analyzing and categorizing wine data was transferred to analyzing and categorizing recipe data in order to create the complex pairing algorithm. When not creating on-the-mark pairing for MyRecipes recipes, Del Piaz will be posting his favorite pairings on the MyRecipes blog, You've Got to Taste This. "I love that the pairings feature interesting, affordable wines that go beyond chardonnay, merlot, and cabernet sauvignon", says Anne Cain, Senior Editor at MyRecipes."
Snooth Wine Rankings
While Dal Piaz has chosen the styles of wines, trying to make sure to offer a pair of more familiar choices plus a geeky choice for each recipe, the actual wines that get shown will change based on availability and how highly the wines are rated on Snooth. The Snooth rating system combines the input of professional tasters with that of their users to generate a unique Snoothrank for each wine. If a wine gets rated favorably, its Snoothrank goes up, increasing the likelihood that it will show up in the recipe pairing results.
Not only have they selected specific styles of wines that work with each dish, but Snooth is also filtering their huge database of wines to show the preferred wines within each category. In addition to the wine pairing widget on MyRecipes, the MyRecipes.com database of recipes is displayed on Snooth. Each of their wine detail pages lists three dishes to pair with each wine. No other wine site brings you the sort of in-depth, intelligent food and wine parings that Snooth does."
MyRecipes and Snooth are taking the mystery out of food and wine pairing and making it easy make great matches. It's a great way to get ideas for your next meal and will make planning your next successful dinner party a breeze.
Since its inception in June 2007, Snooth has grown to be the world's largest wine site, with over 500,000 users per month, 1 million wines and prices from 11,000 merchants and wineries worldwide. The site currently handles over 2 million searches per month and has over 125,000 registered users.