The Super Bowl is as much a show of fanciful proportions as it is a football game. Sure, there’s a match happening, and some team will leave the stadium with a big, beautiful trophy.
But the Super Bowl is a performance act—with commercials companies have fretted over for months, graphics broadcast companies painstakingly made hurriedly over the last two weeks, logistics the lay person can’t even imagine.
That’s not to mention the halftime performance which, as history has shown us, is sometimes more of a highlight than the game—and sometimes the punching bag.
Pizza Hut is the Official Pizza Sponsor of the NFL this year, and they’re not about to let you forget it: The delivery chain is (temporarily) changing its name to Pizza Hut-Hut in honor of Super Bowl LIII.
I mean, why not? Fast food fans clearly love it when their favorite chains get creative with their names.
While most brands pump thousands if not millions of dollars into Super Bowl ad campaigns in hope of living on in consumers’ minds as well as the advertising hall of fame, Skittles is taking a different approach once again. This time around the candy brand is foregoing the traditional big-budget 30-second spot for something a little more spectacular: A Broadway musical.
Here’s one thing we haven’t seen a shortage of in a long time: news stories about avocados. Due to society’s obsession with the green fruit, any shift in the avocado market is apparently worth the public’s attention.
Last year, Australian wine brand Yellow Tail made waves by becoming the first wine to advertise during the Super Bowl in nearly 40 years. And this year, the company is planning on keeping its run going.
Super Bowl Sunday is one of the biggest eating and drinking festivities of the year. And according to new data from the digital savings destination, RetailMeNot, the cost of all that food and beverage can really add up. For those planning to indulge in a bit of alcohol, the average planned expenditure for the big game is a whopping $44.