Trim crusts from bread slices. Roll slices to 1/4-inch thickness.
Beat cream cheese, egg white, and powdered sugar at medium speed with an electric mixer until smooth. Spread evenly on 1 side of each bread slice. Roll up, forming logs.
Stir together granulated sugar and cinnamon in a shallow dish. Dip logs in melted butter, and roll in sugar mixture. Place on lightly greased baking sheets.
Bake logs at 350° for 15 minutes. Remove to wire racks to cool.
Note: We used Pepperidge Farm very thin sliced white bread.
