Trader Joe's Is Getting Pimento Cheese in 2019
Plus, four more new items we’re excited about.
In the latest episode of the “Inside Trader Joe’s” podcast, Matt Sloan, the grocery store chain’s vice president of marketing, asked listeners a very important question: “Why isn’t pimento cheese a thing everywhere?”
Our answer: It should be.
For the unenlightened, pimento (or pimiento) cheese is a heavenly mixture of pimentos, cheese, mayonnaise, and whatever else the cook decides to throw in there. It’s a Southern staple, but it’s growing in popularity around the country.
Case in point: Trader Joe’s is getting its very own pimento cheese in 2019.
Watch: How to Make Super Simple Pimiento Cheese
"If you're from the American South, you definitely know what pimento cheese is but I think a lot of other people don't," says TJ’s Marketing Director Tara Miller.
It looks like things are getting super cheesy at Trader Joe’s next year: In addition to the pimento, the chain is adding Unexpected Cheddar--shredded cheddar with a hint of parmesan--and a Spanish, Manchego-like cheese.
"This is a caved-aged cheese and, while similar to Manchego, where Manchego is all sheep's milk, this cheese is a blend of cow, sheep, and goat's milk,” says Sloan. "I'm looking forward to making a 2019 grilled cheese with that for spring."
Shoppers can also look forward to a lemon-cookie scented candle and a ready-to-heat Mandarin Orange Chicken Bowl.
Is it 2019 yet?