Taco Bell’s 'CrunchWrapping' Paper Smells Like a Burrito
It sold out in four days online.
It’s the holiday season (read that in Andy Williams’ voice), which means it’s normally time to figure out if you still have any wrapping paper left over from last Christmas. But this year, you officially have permission to toss out whatever wrapping paper you were thinking of using. Why? Because Taco Bell has just applied the live mas mentality to wrapping presents.
For the second year in a row, Taco Bell Canada is selling a limited-edition “CrunchWrapping” paper to satisfy all of your gift wrapping needs. This time around, the wrapping paper that’s broken out into the component ingredients of a Crunchwrap Supreme not only looks like a fast food burrito, but apparently also smells like one too.
"Our CrunchWrapping Paper was a huge hit last year, selling out in just a few days, so we wanted to bring it back again this holiday season but take it one step further by adding the unique Triple Double Crunchwrap scent," Veronica Castillo, the Head of Marketing at Taco Bell Canada, said in a statement quoted by Munchies. "Long gone are the days of shaking your presents under the tree—this holiday season Taco Bell fans and foodies across Canada will be smelling their presents instead with Scented CrunchWrapping Paper."
The five unique sheets of wrapping paper in each set represent a tostada shell, a tortilla, ground beef, nacho cheese, as well as a combo of sour cream, lettuce, and tomato. It’s not clear if each of the different pieces of wrapping paper smell like that specific ingredient or not, but that would be wild if it did.
Though the idea of gifting someone a book or a Nintendo Switch that smells like a burrito is objectively pretty odd, Canada’s Taco Bell superfans seem to be all about it. The company’s online stock is already sold out on Amazon Canada (which I guess is like normal Amazon, but more polite), so good luck finding this ultra limited-edition stuff anywhere.
But if your Canadian cousin did happen to get their hands on this stuff, prepare to wake up to a Christmas morning that smells like someone left their late-night fourth meal sitting out on the counter. You just can’t put a price on that kind of Christmas miracle.