The Great Fast Food Breakfast Wars of 2020 continue.

By Tim Nelson
March 12, 2020

From the introduction of the Triplelupa to a mega nachos party pack, there seem to be lots of changes happening with Taco Bell’s menu. Simultaneously, Wendy’s is gearing up for a big fast food breakfast war with competitors like McDonald’s.

So how is the brand that lives más by thinking outside the bun supposed to respond? Why, with breakfast burritos, of course. T-Bell is planning to drop an all-new line of Toasted Breakfast Burritos in order to keep up with the world’s renewed interest in acquiring breakfast from fast food chains.

“Our new Toasted Breakfast Burrito menu solidifies that Taco Bell is the place for burritos across all dayparts,” Taco Bell SVP of Brand Marketing and Consumer Insights Melissa Friebe said in a press release. “We’re constantly listening to consumers to fit their needs and we know that these breakfast burritos are the perfect addition to morning routines.”

As the use of the word “menu” suggests, there will be no fewer than three different Taco Bell breakfast burritos available. First up is the Cheesy Toasted Breakfast Burrito, which combines eggs with nacho cheese sauce and sausage for just $1. If you want to go bigger, the Grande Toasted Breakfast Burrito comes with a double serving (comparatively speaking) of scrambled eggs, plus a three-cheese blend, potato bites, pico de gallo, and bacon or sausage.

Rounding things out is the Hash Brown Toasted Breakfast Burrito, which jams a whole hash brown into a burrito made with bacon or sausage, eggs, and a three-cheese blend. It’s pretty weird to put a hash brown into a burrito without chopping it up first, but it still earns points for being easier to consume than Taco Bell’s infamous Naked Egg Taco. The fact that it was successfully tested in Nashville last year is a good sign, too.

All of those breakfast burritos are now available at Taco Bells nationwide. No word on how any of this tastes yet, but it sure beats Yum! Brands ally KFC’s nonexistent breakfast.

 

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