Think of the frosé possibilities!
svedka rose
Credit: SVEDKA

As a millennial, I can confirm that we all love three things: killing beloved industries (like canned tuna and American cheese), avocado toast, and rosé.


Svedka is taking full advantage of our affinity with Instagram’s favorite wine: The Swedish vodka company just launched a rosé-vodka blend—and it sounds like a fruity, summer daydream:

The blend “opens with vibrant fruit aromas and mouth watering flavors of strawberry and pineapple” and is “complemented by notes of hibiscus and blended with rosé wine,” according to a press release.

WATCH: How to Make Raspberry Rosé Simple Syrup

“Svedka is synonymous with breaking the mold in the vodka category and spearheading bold flavors that spark trends,” said Carl Evans, Svedka Vodka’s vice president of brand marketing. “Approaching the spring and summer months, we’re excited to launch Svedka Rosé, which aims to give both vodka and rosé fans a fresh take on their favorite drink.”

The blend will be available nationwide THIS MONTH and will come in 50-milliliter ($1.99), 375-milliliter ($6.99), 750-milliliter ($12.99), 1-liter, ($16.99), and 1.75-liter ($21.99) bottles.