This New Canned Sparkling Wine Is Peak Summer '19
This can was made for Instagram.
Mark my words: In the future, 2019 is going to be known as “The Year of the Canned Wine.” Seriously—if it ain’t in a can, it ain’t cool.
Shamps, a sparkling wine with a classy-looking label, is the latest brand to hop on the trend.
It’s launching next month, but here’s what we know so far: Shamps is light, bubbly, and living its best life on Instagram.
I mean, would you just look at this feed aesthetic?
Instagram/Shamps
From beach vacays …
… to pumping iron at the gym …
… to cooking with Chrissy, this can has a better online presence than I ever will.
According to its website, Shamps was created by sparkling wine lovers in New York City who wished their favorite drink could be more accessible.
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“The traditional flute and bulky glass bottle was incredibly limiting, so we crushed the standard for sparkling wine,” the website states. “Now any day ‘can’ be a special occasion! We invite you to pop tabs, not corks and #DrinkLikeAShampion.”
Each can has 110 calories and 5 percent ABV. Distribution will launch next month in the Northeastern U.S.—check here for availability.