Sabra

Not sure if this is incredibly genius, incredibly lazy, or both.

Corey Williams
October 22, 2018

Ah, avocado toast: The millennial’s kryptonite. Forget iced tea and American cheese—things we’ve apparently killed. The key to our hearts is avocado mush on bread. Bonus points if you slap an egg on top.

While avocado toast isn’t exactly difficult to make, it could be easier. I mean, waiting for the perfect window of ripeness is a job in and of itself.

Forget ordering the dish at a restaurant. A single slice can cost upwards of $20.

Sabra, of hummus notoriety, saw the need for a simpler and more affordable avocado toast option—and they delivered.

The company is now offering 190-calorie breakfast avocado toast packets for only $3.

Really, it was only a matter of time before someone did this.

“Sabra Breakfast Avocado Toast is a fresh blend of Haas avocados to create a spread that is perfect for breakfast or brunch,” the website states. “Paired with crispy whole grain toasts, Sabra Breakfast Avocado Toast is a convenient on-the-go breakfast snack!”

If I’m being honest, this looks like Sabra guacamole and crackers. Would I buy it? Absolutely.

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