Pringles Is Bringing Back Pickle-Flavored Chips
To be specific, they're Pickle Rick chips in a nod to the show "Rick & Morty."
Rick and Morty is an occasionally funny cartoon on Adult Swim with some absolutely insufferable fans. When they aren’t complaining about a lack of access to McDonald’s szechuan sauce, they can usually be found shouting “I’m Pickle Rick!” in a nod to one very ~random~ episode that feels more like a YouTube sketch from 2008 than anything approaching cutting-edge humor.
As if that wasn’t enough, everyone who tunes in to Super Bowl LIV on February 2nd, 2020 will be subjected to a Pringles commercial in which Pickle Rick essentially becomes Pringle Rick. Why? To announce the launch of a new limited edition Pickle Rick pringles flavor scheduled for a release nearly 30 months after the titular Pickle Rick episode first aired on Cartoon Network. You should probably expect some totally weird and very edgy meta-humor about how character Rick Sanchez is in a Super Bowl commercial.
Based on a press release, there’s no direct indication of what the actual flavor profile for Pickle Rick pringles will be. But it doesn’t take a mad scientists to infer that it will probably be some kind of… pickle-flavored chip, probably not far from the Screamin’ Dill variety Pringles has released in the past.
Watch: How to Make Air-Fried Dill Pickle Fries With Ranch Breadcrumbs
For their part, the team at Pringles is excited about partnering with the Rick and Morty team for a Super Bowl commercial based on a joke that will be two and a half years old by the time it airs. "We want to do something completely new for the brand for the 2020 Big Game and are thrilled to be partnering with Adult Swim and Rick and Morty, a show which continues to grow in popularity year after year and enjoys a cult fan following," Pringles senior director of marketing Gareth Maquire said in the press release. "We hope the new special edition Pickle Rick flavor will be a hit with the show's fans."
Look for Pringles’ Pickle Rick flavor to hit store shelves in early February. If the McDonald’s szechuan sauce launch is any indication, simply look for the overgrown man-children fighting in the snack aisle to find out if your local supermarket has them in stock.