Nutter Butter Is Celebrating 50 Years With Six Retro Package Designs
HBD, Nutter Butter!
A lot of you aren’t going to like it, but I have something to say: Nutter Butter is the best packaged sandwich cookie of all time.
I’ve got nothing against Oreos. They’re fine. But, while they may be milk’s favorite cookies, Nutter Butter has my heart.
That’s why I’m absolutely thrilled to report that the peanut-shaped snack has a pretty big birthday coming up: Nutter Butter is turning the big 5-0 this year.
To celebrate, the brand is releasing nostalgic packages that pay tribute to the last “five nutty decades.”
"A lot has changed in the last fifty years, but one thing has remained a classic: the nutty taste of our iconic peanut butter sandwich cookie," said Tracey Benitz, Nutter Butter Associate Director, in a statement. "Nutter Butter has seen it all! In celebration of our milestone birthday, we are excited to take peanut butter lovers on a journey back in time reliving their nuttiest memories over the last five decades through imaginative digital memes and videos, retro package designs, custom apparel, and more."
WATCH: Our Easiest (Ever!) Peanut Butter Cookies
Here’s what else Nutter Butter has planned for its summer-long celebration:
- A collaboration with quirky clothing brand, Johnny Cupcakes. A line of nutty limited-edition anniversary t-shirts will be available soon.
- Nutter Butter-inspired doughnuts AND lattes will be available at 7-11 stores starting today.
- The Nutter Butter Cookie's 5 Nutty Decades Sweepstakes. Between June 12th and August 31st, you can enter (right here) to “win a trip to one of six iconic destinations that made decade history.”