McDonald's Is Testing a New Plant-Based 'P.L.T.' Burger
Another fast food giant has jumped on the Beyond Meat bandwagon.
Great news for all you fast food-loving vegetarians out there: McDonald’s just partnered with Beyond Meat to create the P.LT., made with “plants,” lettuce, and tomatoes.
For now, though, the plant-based burger will only be available to McDonald’s customers in Canada.
"McDonald's has a proud legacy of fun, delicious and craveable food—and now, we're extending that to a test of a juicy, plant-based burger," said Ann Wahlgren, McDonald's Vice President of Global Menu Strategy, in a press release. "We've been working on our recipe and now we're ready to hear feedback from our customers."
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People are obviously lovin’ it so far: Beyond Meat’s stock has surged 12 percent since the new menu item was announced early this morning.
This isn’t the first time McDonald’s has experimented with plant-based meat. The aptly named “Big Vegan,” a soy and wheat patty, has been available in Germany since April.
The P.L.T. will be available in 28 restaurants in Southwestern Ontario, starting September 30 for $6.49 CAD a pop.
"During this test, we're excited to hear what customers love about the P.L.T. to help our global markets better understand what's best for their customers," said Wahlgren. "This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations."