Good news for hard candy fanatics.

By Tim Nelson
December 11, 2019
Instagram @I_Need_a_Snack

2019 has been a banner year for cereals inspired by other junk foods and candies. As of now, we have (or will soon have) Twinkies cereal, Hershey’s Kiss cereal, and Peeps cereal, just to name a few. Just in time for the end of the year, it seems we’ve found perhaps the most unlikely junk food to make the leap into the cereal aisle: Jolly Ranchers.

Sharp-eyed Instagrammer @I_Need_A_Snack has spotted (and reviewed) this hard candy-inspired cereal from General Mills.

Thankfully, it sounds like this isn’t just an attempt to put a long-lasting candy into a bowl and shatter everyone’s teeth, but a more straightforward and genuine attempt at making cereal while retaining a certain degree of faithfulness to the original candy concept.

“Right off the bat after opening this cereal, you’re greeted with a sweet and flavorful smell just like an assortment bag of Jolly Ranchers,” says @I_Need_A_Snack. In terms of frame of reference for your tastebuds, they admit that “I feel like these guy’s [sic] are just a re branded Trix with a slighttt flavor difference… I wish that we could have had that really spot on Jolly Rancher taste.”

Though that might sound like criticism rather than praise, these Jolly Ranchers in cereal form still earned a 6.5 out of 10 from the snack Instagrammer, which means that they certainly could be worse.

If you’re a Jolly Rancher fanatic, want to try a twist on Trix, or just have a morbid curiosity about what a cereal based on a hard candy tastes like, you’ll find boxes if this stuff available only from Walmart for the next 60 days for either $3.99 or $4.99. Starting in March 2020, it’ll be available from a broader set of retailers. Who the hell knows what kind of bizarre cereals we’ll be dealing with by then.  

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