Thank Goodness, the Honey Bunches of Oats Lady is Back
Today, in good news we didn’t know we needed: The Honey Bunches of Oats lady has come out of retirement to make a cameo appearance in the cereal brand’s latest advertisement.
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Diana Hunter, who began working at Honey Bunches of Oats in 1976 and retired in 2017, must’ve known the world needed her infectious smile and laugh now more than ever. Hey, not all heroes wear capes. Some wear hairnets.
In the ad, Hunter recites a catchy jingle before absolutely destroying our hearts once again with her adorable laugh.
“Crispy, crunchy bunches, for breakfast, brunch and lunch, to fill your bags and totes, with Honey Bunches of Oats,” the cereal icon says to the camera. Good luck getting that out of your head.
The ad that brought Hunter out of retirement is part of the company’s new “Rhymes with Delicious” campaign, which officially launched on October 9.
"We couldn't be more excited to officially launch this campaign," Roxanne Bernstein, chief marketing officer for Post Consumer Brands, said in a press statement. “This campaign is a turning point for our brand—it truly celebrates the history of our friend Diana and our employees, while also letting us take a fresh approach to building our brand for the future."
It doesn’t seem likely that Hunter will return for any more ads, but you never know.
In the meantime: Snapple Lady, where ya at?