Mayochup Is Here, Whether You Like it or Not
Heinz is officially debuting its highly controversial Mayochup sauce in the U.S. this week.
Over the next two days, you can vote on which city will get to try the product before it hits store shelves later this month. The city with the most votes will be rewarded with a food truck takeover, complete with free samples of Heinz Mayochup and fries for dipping.
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“After seeing the unprecedented passion surrounding this product, including the nearly one million votes on social media and 500,000 votes in favor of bringing it stateside, launching Mayochup in the U.S. was a no-brainer,” said Nicole Kulwicki, Director of Marketing for Heinz. “We’re excited to officially welcome Heinz Mayochup sauce to the Heinz family of products, including ketchup, mustard, BBQ sauce and our most recent addition, Heinz mayonnaise.”
During last year’s vote, Chicago, Culver City and Brooklyn were the three cities which were most passionate on Twitter.
Will a different city come from behind and shock us all?
Only time will tell.
If you’re passionate about Mayochup, cast your vote on Heinz’ Twitter poll.
The sauce combines mayo, ketchup and a blend of spices. The product will be available in a 16.5-ounce squeeze bottle later this month, regardless of any voting outcome.