Facebook / Wendy's

Dreams really do come true.

Corey Williams
November 09, 2018

Wendy’s announced the return of its free Frosty promotion on Twitter this week. The deal is equal parts amazing and perplexing: With the purchase of a $2 keychain tag (because nothing in life is actually free), you can get a year’s worth of Jr. Frosty Treats.

The key tags are valid from January 1, 2019-December 31, 2019. That’s 365 Frostys, you guys!

There is one catch: You have to make another purchase in order to get your daily Frosty. But still, that’s a pretty good deal. It’s almost too good. How are they doing this?!

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If the free Frostys weren’t enough for you, this promotion will support a very good cause: Proceeds will go to the Dave Thomas Foundation for Adoption, the only public nonprofit charity in the U.S. that is focused exclusively on foster care adoption. It was created in 1992 by the late Wendy's founder Dave Thomas, who was adopted as a child.

The key tags aren’t new: Last year, Frosty tag sales raised more than $6 million. Wendy’s hopes to up the ante and raise $10 million in 2018, according to a release.

You can purchase a tag at a participating Wendy’s until January 31, 2019. If you want to spread the love, they’re also available to buy in bulk and give as holiday gifts or use as stocking stuffers. 

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