Now We Know America’s Least Favorite Skittles Flavor, Thanks to a New Survey
They also tracked personality traits to favorite colors.
Are you still hoarding your Halloween candy? Did you get any bags of Skittles? If you answered yes to both of those questions, then I sure hope you’re ready to get psychoanalyzed!
Recently, Skittles conducted a survey of 2,000 adults in order to get inside the minds of its fans, asking them about both how they eat the fruity candy and which color they like best. In the process, they developed something akin to a candy version of the Meyers-Briggs personality types.
First and foremost, it’s worth noting that you’re both rare and a bit odd if you vote yellow as your favorite flavor. Only about six percent of the 2,000 respondents like lemon the most. Maybe because of their desire to stand out, this Skittles segment was 37% more likely than their peers to “say it’s important to impress others.” At the same time, almost half of yellow Skittlers (48%) willingly admitted to the frequently self-sabotaging behavior of leaving on their read receipts for texts.
Unsurprisingly, lovers of red Skittles are more likely than normal to identify as hopeless romantics (61%), which might explain why more than one in four admit to going on nothing but a string of consecutive bad dates. Meanwhile, purple Skittle lovers are likely to be hanging out solo at home, given that two-thirds of them (67%) say that this is where they’re happiest spending time. Conversely, a majority (53%) of their orange-eating rivals consider themselves extroverts.
Though perhaps not as exact of a Skittle science, how many at a time you eat can also reveal something of a psychological profile. Those who consume one piece of the fruity candy at a time are 25% more likely to describe themselves as cautious and detailed oriented, whereas those exhibitionists who prefer to shove a ton of Skittles in their mouth at once are— shockingly— 50% more likely to admit they enjoy being the center of attention.
This data hardly generates any kind of conclusive personality profile, but it does make sense that some differences would emerge based on favorite flavors and colors. To take a deeper dive into the data for yourself, head here.