Peeps’ Parent Company Temporarily Halts Production Due to Coronavirus
But that won’t disrupt availability this Easter.
The Coronavirus pandemic has decimated the restaurant industry, put extra stress on grocery stores, and forced every responsible person who hopes to spend any time outside this summer to shelter in place. In a new and perhaps inevitable development, COVID-19 is also coming for our Easter candy.
In a responsible move that mimics the new, difficult status quo, Just Born, the candy company responsible for Peeps, announced it would suspend production in its two Pennsylvania factories in response to the ongoing public health crisis.
The shutdown at facilities in Bethlehem and Philadelphia will last through at least April 7, according to a company statement. During the interim period, Just Born “will take this opportunity to further clean and sanitize our production facilities, offices and corporate headquarters.”
Though a tentative plan to reopen on April 7 (which frankly seems optimistic given the circumstances) would give Just Born less than a week of production time before Easter, the good news is that the current shutdown should not affect the availability of Peeps. The statement notes that “all of our Peeps have been produced and shipped to retailers for this upcoming Easter season,” which should be welcome news for fans of the divisive springtime candy. They also have a stockpile of Mike and Ikes, Hot Tamales, and Goldenberg’s Peanut Chews “for the short term,” in case you were worried about that.
So while Easter will look very different this year, Peeps will still be around. So head on down to your local grocery store to stock up on Peeps candy (including Hot Tamale Peeps), creamer, and cereal. Make sure to wear your limited-edition Peeps Crocs as an added measure to ensure social distancing while you’re at it.