We are THRIVING.

By Corey Williams
December 17, 2018
General Mills

Never before have we, the consumers, had so many new and exciting cereal options. Breakfast food aisles across the country are positively brimming with innovative creations--heck, even the Golden Girls and Sour Patch Kids are getting in on the action.

This sweet trend isn’t going anywhere, either: General Mills made waves today when it announced two new cereals, plus one returning favorite.

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All the new(ish) flavors look delicious, but these four words are about to change the game: Cinnamon. Toast. Crunch. Churros.

Yes, dear reader, you read that right.

They’re “bite-size churros, dusted with real cinnamon, to deliver a sweet cinnamon flavor,” according to a press release. General Mills also promises that you can count on the mini-churros to stay crunchy in milk--a bold claim, to say the least.

TBH, this kind of sounds like Cinnamon Toast Crunch in a new shape. But Cinnamon Toast Crunch is, no contest, the greatest breakfast food of all time. If they gave me cinnamon-sugar cereal in the shape of the poop emoji, I’d ask for a spoon.

The good people at General Mills also announced the release of Fruity Lucky Charms, a mix of fruity-flavored cereal and marshmallows, plus the return of fan-favorite Chocolate Toast Crunch.

All three products are on shelves now.

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