Chuck E. Cheese is Stealthily Rebranding Itself for Takeout Orders
Just know that Pasqually isn’t a real pizza shop owner.
Chuck E. Cheese is known for many things. Arcade games. An unsettling animatronic band. Its titular rodent mascot. In other words, you could paint a fairly vivid picture of this Dave & Buster’s for children without mentioning the fact that it sells pizza. To put it in polite terms, Chuck E. Cheese’s pizza isn’t something you seek out, it’s something you eat because you forgot to sneak outside food into a Chuck E. Cheese.
At a time when restaurants across the country have had to pivot to takeout, the inability to access any part of the Chuck E. Cheese experience besides its thoroughly mediocre pizza might explain why the company has gone through something of a stealth rebrand. As a recent investigation initiated by a hungry, disappointed, and curious Redditor has revealed, Chuck E. Cheese seems to be going by Pasqually’s Pizza and Wings, at least on Grubhub.
In a post on R/Philadelphia, user KendallNeff shared a text conversation they had with a Grubhub driver after getting an order from Pasqually’s Pizza and Wings that tasted suspiciously like Chuck E. Cheese pizza. Further research from commenters revealed that at least in this particular Philly-area case, Pasqually’s and Chuck E Cheese were both listed separately on Grubhub with the same address.
Upon further review, the story seems to check out. Pasqually is the name of the pizza chef in the Chuck E. Cheese universe, if Charles Entertainment Cheese’s weirdly depressing backstory is considered canon. There are also apparently dozens of other Pasqually’s locations across the country that are listed on Grubhub who share an address with Chuck E. Cheese.
That led Food & Wine to ask Chuck E. Cheese parent company CEC Entertainment, Inc. point blank about the Pasqually’s conundrum, and they confirmed those initial Reddit suspicions.
“[Pasqually’s Pizza & Wings] shares kitchen space with the Chuck E. Cheese restaurant, ensuring high-quality fresh ingredients, “ a spokesperson told Food & Wine over email.
So what’s the difference? “Pasqually’s Pizza & Wings’ recipes use fresh, homemade pizza dough, just like Chuck E. Cheese, but it is a different pizza that features a thicker crust and extra sauce, giving consumers a more flavorful, more premium pizza experience,” the email also stated. Got it.
So if you’re trying to order some pizza online, just know that Pasqually’s isn’t a new neighborhood joint that just so happened to open in the middle of a pandemic. Chalk it up as one more reason to order from a restaurant directly next time.