Chick-fil-A Dethrones Starbucks as Teens' Favorite Chain
The teens have spoken: Chick-fil-A is the new Starbucks.
Starbucks is out and Chick-Fil-A is in, according to a recent survey of teenage consumers.
The latest Taking Stock With Teens Survey by Piper Jaffray shows that the Atlanta-based chain was preferred by upper-income and average-income teens for the first time.
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In 2010 it wasn’t even among the top five chains among either average- or upper-income teens, but has steadily moved up the rankings ever since. Now, they’re in the top spot.
“They’re just pushing everybody out,” said Piper analyst Nicole Miller Regan. “Either [teens] gravitate a little away from caffeine or dairy in the drink, or there’s a lot of competition when it comes to tea-based drinks.”
Piper-Jaffray surveyed 8,600 teens in 47 states, with an average age of 15.9 years old and an average household income of $68,300. Of the participants, 56 percent identified as male and 44 percent identified as female.
Starbucks, the Seattle-based coffee giant, held onto the No. 2 spot across both income levels.
Chipotle, McDonald’s, and Dunkin’ Donuts, respectively, rounded out the list for upper-income teens.
For average-income teens, McDonald’s came in at No. 3, while Taco Bell, Chipotle, and Olive Garden tied for No. 4.