He uses infrared lasers, cryotherapy machines, and a lot of stem cells.
getty bulletproof coffee 012519
Credit: TanyaJoy/Getty Images

You probably already know about Bulletproof Coffee. With celebrities and lifehacking influencers swearing by it, the idea of fattening up your morning cup of caffeine with grass-fed butter has positioned founder Dave Asprey as the head of a multimillion dollar business and leading figure in the world of “biohacking.”

So what is the founder of the alternative health company that shares the coffee’s name doing with the money he’s earned? Embarking on a bizarre quest to become the first human to live for 180 years. In the process, it seems, Asprey hopes to show how mainstream nutritional advice is out of line with what the body really needs, and prove that traditional medical methods should give way to a world where we treat our own bodies as laboratories of innovation.

Watch: How to Make Ultimate Keto Coffee

According to a recent profile in Men’s Health, Asprey is already pretty far out there when it comes to trying unconventional—and sometimes unproven—methods for extending the natural lifespan. He’s applying his self-taught knowledge of things like nootropics and cell regeneration to an intense regimen that involves a fatty diet regimen, expensive exercise gadgets, infrared light baths, and regular versions of what he claims is “the most extensive stem-cell treatment that’s ever been done on a person at one time.”

Though Asprey’s efforts will likely be little more than quixotic, it’s likely a case of the lifestyle guru leading by example in order to get new ideas in front of his acolytes. Bulletproof Labs, which aims to be a “human upgrade center” where the public can use cryotherapy, float tanks, and other experimental techniques (in conjunction with Bulletproof’s unconventional diet plan and supplement stacks) to transcend aging as we currently understand it.

Of course, there’s ample reason for skepticism when it comes to both Asprey’s quest and the methods he’s using to achieve it. Some dietary experts see no difference between Bulletproof’s emphasis on getting a majority of calories from fat and other dangerous fad diets, and accuse Asprey of leveraging a lack of control by a licensing body to make claims about diet and exercise that others can’t.

“There’s a huge distrust of mainstream medicine now, so not being a doctor probably actually does him favors,” Abby Langer, a registered dietitian told Men’s Health. “Also, it’s hard to make false claims when you have a licensing body overseeing you. If I said some of these things, I’d be investigated.”

Still, you can be sure that anyone attempting to sell the idea of an extremely prolonged life will win over at least a few disciples. And maybe that’s all Asprey’s ultimately wants. He’s far from the only entrepreneur with unorthodox ideas about health and some products to sell. But if you’ve been thinking about dumping butter into your coffee, just know that it’s only the first step on a truly strange journey.