doo, doo, doo, doo, doo, doo.

It seems that “Baby Shark” (doo, doo, doo) cereal is coming (doo, doo, doo, doo) very soon and there’s nothing (DOO, DOO, DOO, DOO, DOO, DOO) any of us can do about it.

That’s right: Sam’s Club stores across the country will quickly descend into chaos as frenzied toddlers and their defeated parents flock to the cereal aisle in droves.

Honestly, we can’t blame Kellogg’s for milking (literally) the earworm for all it’s worth—because we bet it’s worth a lot. The repetitive song about a shark family is basically “Old Town Road” for the under 5 crowd.

Here’s everything we know about the cursed breakfast product:

  • Two-packs will be available for $5.98 at Sam’s Club beginning August 17.
  • After 30 days, it’ll be released in single boxes at select Walmart stores.
  • The cereal, which a press release calls “berry fin-tastic,” is presumably fruit-flavored.
  • Marshmallows will also be involved. The release specifies that the marshmallows are not shark-shaped, but “that would be cool.” Points for honesty, we suppose.

Now that the song is stuck in your head (you’re welcome) for at least the next month, you might as well embrace it. A Philadelphia brewery called Evil Genius debuted a Baby Shark-themed beer that honors the song and Discovery Channel’s 31st annual Shark Week.

With 4.4 percent ABV, it should (doo, doo, doo, doo) be enough to dull the pain.