Best friends and business partners Erica Blumenthal and Nikki Huganir want you to see the world through rosé-colored glasses.
Their brand is as chic and fun as they come, but don’t let their laid-back aesthetic fool you—these business savvy women built a millennial pink empire from the ground up.
Blumenthal and Huganir’s new book, Yes Way Rosé: A Guide to the Pink Wine State of Mind, is a gorgeous look inside their journey from Instagram fame to real life success.
The book’s dedication page tells you everything you need to know about the pair:
“To Nikki. Love, Erica. To Erica. Love, Nikki,” it reads.
WATCH: How to Make Raspberry Rosé Simple Syrup
Their friendship, rooted in a shared crush on Brian Austin Green from Beverly Hills, 90210, began in eighth grade. Though they were briefly separated during college, Blumenthal and Huganir found their way back to each other on a summer afternoon in New York City.
Together, they discovered a new passion: rosé. The aesthetically pleasing Yes Way Rosé (@yeswayrosé) Instagram account was born shortly after. The rest, as they say, is history.
“When we discovered French rosé we were obsessed with the wine, but the the old fashioned and very feminine branding didn't resonate with us,” Huganir said to MyRecipes. “I designed the Yes Way Rosé logo with the intention of bringing a modern, stylish look to rosé, and it has turned out to work as as well on a sweatshirt as it does a bottle of wine.”
Two varieties of bottled Yes Way Rosé later, the brand is expanding—their lifestyle book was released this week. One part autobiography, one part cookbook, and one part textbook, it’s truly a rosé lover’s dream.
The pages are filled with engaging imagery and tributes to the people and places that have inspired the friends’ journey—perhaps most notably fellow Francophile and badass Julia Child.
“We are inspired by her joyful spirit and that she always seemed very true to herself,” Blumenthal said. “She made French cooking accessible to Americans and it has been our mission to do the same with French rosé.”
If you’re even the slightest bit intrigued by the wonderful world of pink wine, Yes Way Rosé should be at the top of your summer reading list.
Buy it here.