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Purely Elizabeth Granola
Credit: Courtesy of Instagram User/ @purely_elizabeth

I truly despise store-bought granola. There, I said it. I am that person who feels strongly that if you want to consume crackly clusters of toasted nuts and oats, then you better find some time in your day to crank up the oven and make a batch yourself. With that said, convincing the average home cook to make granola from scratch is a pretty hard sell, to say the least. Despite the fact that I am a person who is vocal about including granola in your meal prep life, I still struggle to find the motivation and desire to make a batch myself. The hypocrisy, I know.

With bags and bags of various brands of granola stocked on shelves throughout the grocery store, why wouldn’t you do yourself and your valuable time the service of just scooping up a bag for your granola-eating pleasures? I’ll tell you why—because store-bought granola absolutely sucks, that’s why! My harsh feelings towards the typically gummy, over-sweetened, and crumbly mess that is store-bought granola completely changed the first time I tried Purely Elizabeth.

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My problem with most pre-packaged granolas is that they’re either sugar-coated oats packed with chocolate chips and super sweet dried fruits that are disguised as a “healthy, portable snack,” (if I’m going to eat that, then just give me a cookie for goodness sake) or they’re lacking flavor, and any desirable quality, for that matter. With a homemade batch, I’m able to control sweetness, saltiness, and add-ins to just the way I like it. However, this desire is completely unnecessary because Purely Elizabeth hits the nail on the head in every category.

It’s subtly sweet with just the right amount of saltiness (this, my friends, is key), and it’s made with ingredients that I can actually feel good about. I am not a nutritionist and I am well aware that granola is not the superfood that everyone cracks it up to be, but I can confirm that if I am going to be eating a handful of oats and seeds, it might as well boast some healthy benefits, okay? This stuff tastes great on its own, but it’s just as tasty in a bowl of almond milk or over a bowl of Greek yogurt. My favorite flavor is their Original Ancient Grain Granola because it’s uncomplicated and slightly addicting TBH, but I can attest that every flavor is good in its own merit.

Store-bought granola, I said what I meant and I meant what I said. But Purely Elizabeth, there’s always room for an exception to the rule, and you’re exactly that.

By Sara Tane and Sara Tane