Waiting in Line for Halo Top Soft Serve Is Better Than It Sounds
If you can’t get to Supermoon Bakehouse, go wait in a line somewhere
As I waited in line at 8:15 a.m. for a Supermoon Bakehouse pastry filled with Halo Top soft serve ice cream, I couldn’t help but think of Rory Gilmore. During one especially irritating scene in the show’s 2016 miniseries revival, Rory, a journalist, works on a story about people who wait in lines for product launches. Mid-interview with a line-waiter, she falls asleep. As I listened to eager line-waiters chattering about ice cream at a time of day before many people have even gotten out of bed, let alone eaten breakfast, sleep was the furthest thing from my mind. In fact, their energy exhilarated me.
Halo Top, which you probably already know as a trendy lower-calorie ice cream, launched their first soft serve flavors in Los Angeles last winter. For one weekend (and, at this point, one weekend only) the brand will test their soft serve’s popularity in New York City.
In partnership with Supermoon Bakehouse, a whimsical pastry shop in Manhattan’s Lower East Side, Halo Top will sell their soft serve (available in peaches and cream, peanut butter, or vanilla bean flavors) inside Supermoon’s “cruffin,” a croissant-muffin hybrid. The pop-up will run for four days, from May 31 to June 3. Apparently in full support of ice cream for breakfast, Halo Top will give the first 150 customers to show up at Supermoon, which opens at 8 a.m., an ice cream-filled cruffin for free.
The promise of free pastries and ice cream called at least that many customers to Supermoon this morning. When I arrived shortly after the bakery opened, I found the line already spilling outside the shop and onto the street. Packed with middle-aged folks, millennials, and children with parents, most of the group seemed perfectly happy to wait outside for free treats. Though after 10 minutes, two young women in front of me deemed the line unworthy of the prize and left, I didn’t wait for more than 20 minutes.
When I finally made it into Supermoon, I was surrounded by ice cream fans snapping photos as quickly as they could—the dollop of soft serve on the top of the pastry seemed to start melting almost immediately.
I consider myself a soft serve connoisseur—roughly 10 percent of my diet from May through September consists of rainbow-sprinkled Mister Softee cones, so you can trust me when I tell you that Halo Top soft serve is pretty good. While I found the peach flavor a little too artificially peach-y, and a bit too sweet for my liking, the texture was smooth and creamy. Unlike other flavors of Halo Top you might find in a pint at the grocery store, the soft serve didn’t remind me of “light” ice cream in flavor or texture.
The cruffin was perfectly decent, and tasted more like a kouign-amann than a croissant or a muffin. It probably would’ve been more enjoyable on a day when the bakery wasn’t planning to give out hundreds for free. While it didn’t quite measure up to other Supermoon pastries I’ve eaten, it certainly hit the spot.
Though the ice cream and pastry were an enjoyable breakfast, the real treat was watching how happy the pop-up made the other people waiting in line. One stood out especially: a man dressed in a full construction uniform and hard-hat waiting in line alone. When he finally got his ice cream, he was clearly thrilled. After taking many selfies with his cruffin (and encouraging me to do the same), he ate his soft serve with a grin. Even if you hate the concept of low-calorie ice cream and boycott Instagram-bait foods, the happiness on that one man’s face was enough for me to get excited to wait in another food line.