Photo by @purely_elizabeth via Instagram

Purely Elizabeth, you have my heart

Rebecca Firkser
May 21, 2018

How many times have you been dizzy in the granola aisle? You’re comparing prices and ingredients, trying to find one that isn’t $14, or packing 30 grams of sugar per quarter cup. You’re feeling self-conscious and confused, and then granola-related dizziness sets in. I know, because I've been there. Luckily, I found my solution: Purely Elizabeth granola.

Sure, when I have the time, I’ll make my own granola. But sometimes I just don’t have the energy. Before I discovered Purely Elizabeth, I would opt for whichever granola I could find (usually the cheapest), but nothing was really good enough. Now, Purely Elizabeth granola is the only brand I buy.

It’s probably important to say that, like all stories on Extra Crispy where we profess our undying love for a product, this post is not sponsored (I almost wish it were—I’m dying to be rolling in granola).

I had no idea what I was getting into the first time I dug into a bag of Purely Elizabeth Original granola a couple years ago. But after the first bite, I knew I was ruined for all other packaged granolas. Before Purely Elizabeth, I thought store-bought granola was either cloying or completely devoid of sugar—not the case with this. As it’s sweetened with coconut sugar, Purely Elizabeth’s sweetness is much more mellow than a granola made with corn syrup, brown sugar, or honey. It has just the right balance of salty and sweet, with a crunch that doesn’t break your teeth.

Now, I keep a bag of Purely Elizabeth in my kitchen at all times, and another at my desk in the office. It’s obviously my go-to when I’m looking for some crunch in my yogurt or chia pudding, but I think it’s even better in between meals. I eat it by the handful when midday snack-attacks strike, and sometimes after 9 p.m. when I’m looking for just one more hit of something sweet. It also happens to be vegan and gluten-free, so it’s excellent to have on hand for guests with dietary restrictions.

I’ve tried a lot of Purely Elizabeth granolas, and I remain convinced that Original is still the best flavor: It’s packing oats, sunflower seeds, puffed amaranth, millet flakes, quinoa flakes, and chia seeds, and that’s really all I need in a granola. However, if you’re looking for more, Purely Elizabeth has a wide range of flavors and types of granola. Looking to bump up your gut health but aren’t into popping probiotic pills? Purely Elizabeth has a couple flavors of granola with a vegan strain of probiotics. Doing the whole no grain-thing? Allow me to present the brand’s two grain-free blends, with nuts and coconut flakes.

I would say don’t take my word for it when I deem Purely Elizabeth the World’s Best Packaged Granola. But guys, I’m a breakfast journalist, I think I know what I’m talking about.

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