Each one cost $2,000 and raised money for hurricane victims
In New York City, everything from apartments to a beer seems to cost more than it should. Somehow, pizza is an exception. It doesn’t take much searching to track down a dollar slice, and most of the city’s best spots keep their prices reasonable. So if that’s the case, what can $2,000 get you?
At Champion Pizza, the answer to that question is the “Pizza Burger,” a 40-pound behemoth that transcends the very idea of pizza itself. In its five layers, you’ll find 15 pounds of kobe beef, ten pounds of cheese, and a combined 15 pounds of lettuce, tomato, pepperoni, pizza sauce, ketchup, and dough to tie it all together. The Pizza Burger is so massive that Champion Pizza can’t even cook the whole thing at once: they have to cut it in half and cook it in two stages, using a team of two to hoist it into the oven.
So what inspired the owner of seven pizzerias across the five boroughs to dream up a multilayer pie that costs more than what most New Yorkers pay each month in rent? Charity. Though Instagram evidence suggests that Champion first experimented with the idea of a Pizza Burger in late June, the damage wrought by Hurricane Florence in the Carolinas encouraged Champion Pizza CEO Hakki Akdeniz and his team to up their efforts.
Within two weeks of expanding the offering to their seven locations across the five boroughs, they’ve sold 15 of them. Five of those purchases can be traced back to one anonymous individual, who either really wants to help hurricane victims or has a small town they are singlehandedly responsible for feeding.
The unfortunate news is that the Pizza Burger party has come to an end. The weekend of October 13th marked the end of its run at Champion Pizza, since keeping hundreds of dollars of ingredients on hand for a labor-intensive pizza probably gets old after a while. Hopefully it at least inspires another pizzeria to take up the mantle and makes another absurd pie that can’t be realistically eaten by less than 100 people for a good cause.