Mtn Dew Has Created a Drink Especially for Gamers
Back when I was a kid playing The Legend of Zelda: A Link to the Past on Super Nintendo, my long gaming sessions were typically fueled by a box of Cheez-Its and a bottle of Ocean Spray Cran Raspberry. But gamers today are far more serious: You can dream of winning prize money, getting sponsors, and maybe even turning pro. And much like pro-athletes have drinks like Gatorade tailored to their needs, now gamers have a drink all their own, thanks to Mountain Dew.
Billed as “the first drink made by gamers, for gamers,” Mtn Dew Amp Game Fuel—which will launch on January 14, 2019—has everything to keep your gaming going. Mtn Dew explains that the new beverage features a “vitamin-charged and caffeine-boosted formula packed with ingredients shown to improve accuracy and alertness.” And since your accuracy with a controller and virtual alertness might be far better than your IRL skills, this drink also comes in a package that fits your lifestyle. “No more spilling on consoles as the innovative re-sealable lid allows for more uninterrupted gameplay, easy opening and extra layer of protection from spills,” the brand states. Additionally, the can also features a “no-slip grip that mirrors the design of accessories and hardware in gaming.” Yeah, your mind is more blown than that enemy you just shot in the head in Call of Duty!
Speaking of Call of Duty, Mtn Dew Amp Game Fuel wants to be where gamers are, so the brand has also announced a Call of Duty World League sponsorship. “Mtn Dew Amp Game Fuel shares our vision for growing the audience for esports, and will help us deliver unique experiences for fans at each Call of Duty World League event this season, as well as help create exceptional content for viewers online,” Brandon Snow, chief revenue officer of Activision Blizzard Esports Leagues, said in the announcement. “CWL looks forward to working closely with the Mtn Dew Amp team to develop the most exciting season in Call of Duty World League history.” If I could fully process what all that means, I’m sure I would be super excited.