Get fancy-drunk with bioresonance technology
Flasks inherently make booze better by the simple fact that they make it more portable. But what if a flask could also make your booze taste better? That’s the far-out promise behind a new product recently launched on the crowdfunding site Indiegogo called Magic Flask. But the way it supposedly works is suspicious to say the least.
Courtesy of Newark, New Jersey-based Potion Pal, Magic Flask comes right out of the gate by stating that it can “enhance liquor taste and aroma” and “upgrades inexpensive liquor into something smooth & respectable!” Needless to say, the big question is how this purportedly happens—and though the answer isn’t “magic,” but it’s not particularly far off.
“Infused with positive energy waves thanks to a patent-protected bioresonance process,” the Indiegogo campaign states, “the infused stainless steel flask makes the liquor taste smoother in under an hour. Simply pour inexpensive liquor into the flask, wait 30 minutes, and enjoy!”
If you’re left wondering huh? well, don’t look to the FAQ section for a better explanation. “The Magic Flask uses bioresonance-related technology, using electromagnetic waves that allows the stainless steel container have qualitative changes to the liquid and alcoholic content,” that equally perplexing answer reads. “According to bioresonance technology, the changes that occur is [sic] not limited to liquor, but all liquid drink like coffee or smoothie.”
With Magic Flask’s website unable to answer these basic questions, I turned instead to another source: Google. Indeed, by all accounts, “bioresonance” is classified as a pseudoscience. In fact, citing Mosby’s Dictionary of Complementary and Alternative Medicine, the website The Free Dictionary defines “bioresonance” as a “technique in which the practitioner uses a device to analyze the patient's electromagnetic waves and alter them before returning them to the body. Used for treating headaches, skin conditions, pain, and other maladies.” And now, for improving the quality of your liquor in just 30 minutes.
Even Magic Flask’s own promotional video doesn’t quite sell the product. It features four people participating in a “taste test,” but a major problem emerges: None of these taste testers actually seem to describe any qualitative differences between the liquor before and after flask. One guy describes it as “smoother,” but that’s the best you get. (Not to mention that all the lines these “testers” use sound scripted.)
Desperate for more information on this incredible new invention, I decided to contact the company via the email included on their Indiegogo page. As if by magic, it immediately bounced back. I followed up via Facebook, and if anyone responds to me, we’ll let you know. I’m sending a lot of positive energy their way in hopes of a reply.
Meanwhile, just because a science is “pseudo,” no one ever said it can’t be lucrative. Magic Flasks start at just $25 each, and the product’s Indiegogo page has currently raised $8,921 from 125 backers.