Your move, Netflix
In today’s world, there’s something to be said for longevity. It feels like things move so fast, and what’s here today will be obsolete by tomorrow, so any relic of the past that can somehow manage to hang around deserves a toast.
That’s exactly what’s happening with a new beer collaboration between Bend, Oregon’s 10 Barrel Brewing and the sole remaining Blockbuster location in the United States. Also located in Bend, the last-of-its-kind local institution earned that distinction after the recent closure of Alaska’s two remaining outposts once everyone finally got access to good enough broadband up there.
Simply named “The Last Blockbuster,” the beer is a schwarzbier (a type of German dark lager) that features “nuances of red licorice.” Beyond that nod to the candy that could once be purchased at blue-and-yellow video rental stores across the country, a press release also states that The Last Blockbuster “pairs perfectly with buttery theater popcorn and your favorite movie-sized chocolate with a light body, smooth finish, and hints of nostalgia.”
The limited edition brew is set to make its debut on September 21st at—where else?—Bend’s Blockbuster. After that, it’ll be available at 10 Barrel’s brewpubs in Bend, Denver, Portland, Boise, and San Diego. The fact that a single craft brewery (purchased by Anheuser-Busch in 2014) has a significantly bigger geographic footprint than a once-major video rental company sure feels like a sign of the times.
So if you’re anywhere near those locations, relive those halcyon days when you had to physically get off the couch and out of your home to pick up a movie while you still can. Because the Last Blockbuster (both the beer and the store) probably won’t be around forever.