Kellogg's Is Rolling Out a Cereal Advent Calendar

Though it seems to start earlier every year, the holiday season well and truly begins with the arrival of advent calendars. Every day presents a little reminder that Christmas is one day closer, giving kids an excuse to eat chocolate first thing in the morning for most of December. If you long to recreate both your childhood memories of Christmases past and sugary breakfast cereals at the same time, a new partnership between Kellogg’s and UK grocer Tesco is just the ticket.

Kellogg’s “24 bowls ‘til Christmas” is a festive variety pack that brings together a wide range of sugary, nostalgia-inducing breakfast cereals and a bounty of Christmas spirit. Each day will offer up a Kellogg’s favorite like Frosted Flakes, Rice Crispies, and Cocoa Puffs alongside a festive message of holiday cheer. Offering 24 single-servings of cereal for £4, it’s also a pretty decent deal. Of course, since there’s really no point in starting an advent calendar too far after December 1st, this limited edition Kellogg’s collection is only expected to be available for a limited time.

While this festive box of cereals is billed as “the UK’s first breakfast advent calendar,” it’s far from the only unconventional way to count down time during the holiday season. Recent years have seen a surge in sales of novelty advent calendars whose daily bounty deviates from the standard piece of chocolate, including boozy takes on the concept in the form of wine and scotch whisky.

There’s no word yet on whether or not Kellogg’s will make this special holiday treat available outside the UK. Hopefully the rest of the world’s cereal fans will get an early christmas miracle sometime in the weeks ahead.