Kellogg’s, uh, found a way
With the latest installment in the Jurassic Park/World series (featuring the triumphant return of Jeff Goldblum) set to hit theaters this weekend, Universal Pictures is in the midst of a full-on promo push. Tapping into the feelings of nostalgia that a 25 year-old film franchise can inspire, part of that advertising effort involves limited-edition cereal boxes produced in partnership with Kellogg’s. But these certainly aren’t something you would’ve found on store shelves in 1993.
That’s because Kellogg’s has released some Jurassic World: Fallen Kingdom edition Frosted Flakes cereal and Keebler Fudge Stripe cookies through Amazon that are about as cutting edge as a box can be. Each features a 7-inch video screen set up to play behind-the-scenes documenting how filmmakers used animatronics and CGI to bring the movie’s fearsome creatures to life. They sure look like an awesome collector’s item for diehard fans.
Here’s the catch: there’s only 200 boxes total, and a cursory search suggests Amazon might have already sold out since these things went on sale on Monday. Nothing seems to have shown up on Ebay yet. But if demand for these things is anything like it has been for BD Wong’s massive Jurassic Dorito, the final asking price for these things will go well above their initial retail value of $25.
While you may have missed your chance to buy a cereal box that can play video clips, you don’t have to miss out entirely. Other special boxes of Frosted Flakes and Keebler Fudge Stripe will come equipped with Shazam codes that grant you access to additional Jurassic World featurettes and games.
Despite all this, the question remains: why does a cereal box need to have what amounts to a built-in tablet with a very tiny library of video content? To paraphrase noted chaos theorist Dr. Ian Malcom, it would seem that Kellogg’s cereal box scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should. Still, you have to admit this novelty item beats getting bitten by a velociraptor.