Inside Egg House, Instagram Bait for Breakfast Lovers
Get your picture taken inside a giant egg carton or dive into an egg-themed ball pool
When I heard about Egg House, a new egg-themed pop-up that will be open until June in Manhattan's Lower East Side, I knew I had to visit. Unless and until there's a toaster museum opening, it has to be the most on-brand art-adjacent happening for Extra Crispy to cover. Like the Museum of Ice Cream, the Egg House is less a museum in the traditional, artifact-displaying sense and more of an opportunity for you to play amongst a series of egg-themed set pieces designed to look extremely fun on Instagram. And in that regard, they pretty much nailed it. When you walk into the space, you're greeted with a series of faux ceiling clouds and yolk-colored balloons set around a neon "The Egg House" sign.
There's also a small counter set-up with egg-themed treats. For the press preview, those included eggnog and macarons styled to look like a fried egg, with a splotch of orange-yellow "yolk" in the center. (The flavor was actually mango, though, thank goodness.) During the course of the pop-up, they'll feature various eggy treats from the like of The Egg House and Eggloo. There's also a wall of egg merch that includes egg-shaped enamel pins, egg-printed socks, and these kind of ominous but cute stuffed toy eggs with arms and legs.
The centerpiece of the experience is probably the giant carton of eggs in the center of the room, complete with space for you to hunch in one of the egg slots and get your picture taken. The ceiling above is hung with spatulas and whisks that have been painted pink. Obviously, I had someone take my photo there looking slightly bemused.
A couple steps from the large carton of eggs is a giant ball pit filled with white and yellow balls, something that calls to mind either caviar or a molecular gastronomy experiment gone slightly awry. Next to the pool is an old rotary phone for reasons I didn't quite understand—I think just to pose with. There are also two egg vending machines that accept tokens and spit out Egg House pins. There are some egg-themed quotes on the wall, as well. The most dubious compared eggs to friends and advised you to keep your carton full, but, then again, it is equally inconvenient to be without friends or eggs.
In the crush of the press preview, I missed the downstairs portion of the show, which apparently features more neon cacti and a giant broken eggshell-looking swing. There's also a "secret room" of more egg-related hijinx. Tell me if you find it.
The pop-up opened on April 7, with tickets running $18 per person.