IHOP Launches Limited Edition Breakfast-Inspired Clothing Line
It’s called “PancakeWear”
It’s an undisputed fact that breakfast tastes better when you’re in pajamas, and it seems like IHOP has picked up on this notion. The franchise announced today that they will sell limited editions of breakfast-inspired onesies, lounge pants, and socks this spring. Calling the clothing line “PancakeWear,” IHOP said in a statement that they were inspired to create the line from their love of all things breakfast. The PancakeWear is part of their “60 Days of Giving” campaign, in which a portion of the proceeds from every piece of clothing will go to the Children’s Miracle Network Hospitals.
“Breakfast and laid-back loungewear just go together at IHOP,” said Stephanie Peterson, Executive Director of Communications at IHOP in a press release. “We thought it would be fun to design a limited-edition merchandise collection that reflects the spirit of brand and what we see in our restaurants all the time—people in pajamas enjoying pancakes.”
The PancakeWear was launched to celebrate IHOP’s 60th anniversary as a brand, but the company didn’t want to celebrate their success without giving back to the community. Children’s Miracle Network Hospitals is IHOP’s largest charity partner, helping over 10 million kids every year. Planning to donate a portion of money made from every sale of the PancakeWear, IHOP hopes to raise $5 million for children’s charities during the 60 Days of Giving campaign.
As of March 7, the limited edition PancakeWear collection is available for purchase on eBay For Charity. IHOP’s 60 Days of Giving campaign will run through March 31, 2018.