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Australian Dahlia Lee convinces the cereal giant to change the Nutri-Grain cereal box

Tim Nelson
November 06, 2018

While the idea of representation is most frequently discussed today in the context of TV and film (looking at you, Scarlett Johansson), it’s far from the only place where seeing someone who looks like you matters. The battle for a world whose cultural and consumer products looks more like our own takes place on many fronts. That now even includes cereal boxes, led by a young Australian advocate whose successfully led the charge for change.

A few months ago, Dahlia Lee, an eight-year-old from Canberra, Australia, was disappointed to realize that the back of her Nutri-Grain cereal box only depicted men performing extreme sports like surfing and skating. Not content to sit by, Dahlia took matters into her own hands, writing Kellogg’s a letter about the situation.

“Dear Kellogg's …This morning I noticed that on the back of the Nutri Grain [sic] box there are only pictures of boys doing something awesome,” the letter reads, according to ABC News Australia. “Why can't girls be on the back?"

After airing her grievances, Dahlia was disappointed by the generic “we appreciate your feedback” response that Kellogg’s sent in reply. Undeterred, she decided to spread the word among her classmates, who shared Dahlia’s enthusiasm for change. With the help of her mom, she also started a petition that’s garnered more than 400 signatures.

That, it seems, was enough to get Kellogg’s attention. Late last week, the cereal company issued a statement in which they pledged to address the situation in the near future. “Hearing Daliah's passion and, as a company that values diversity and inclusion, we've decided that we will update the back-of-pack imagery with images of both females and males,” the statement, quoted by the Canberra Times, reads. “This will be rolled out in 2019, so that we can continue to inspire all Aussies no matter their gender."

Obviously, the news that her hard work will get woman on the box of what “used to” be one of her favorite cereals has the young activist feeling ecstatic. "I jumped up and down and screamed, I was so excited," she told the Canberra Times. "Finally all my hard work has paid off. Children are important as well and need to be listened to."

Let that be a lesson to you as 2018 winds down: change, no matter how insignificant it seems or how small and unheard you feel, is worth fighting for.


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