Photo by Rene Johnston via Getty Images

The cereal company is trying to create a new cinematic universe

Tim Nelson
November 19, 2018

Are you an aspiring screenwriter looking to break into the entertainment biz? Sick of Marvel superheroes getting all the attention when you know that other nostalgic characters deserve their turn in the spotlight? Do you really, really love eating Count Chocula and/or Frankenberry cereal?

If you answered yes to all of the above, the stars have truly aligned for you this week. That’s because General Mills just put out a call to “Work With the Monsters." It’s an effort by the cereal company to connect with Hollywood-worthy talent on new entertainment projects based around Count Chocula, Frankenberry, Boo Berry, and others.

“We want to work with you to bring great stories to life,” the site says. “From mythical fables to magical journeys. Fairy tales to folk tales. Cliffhangers to nail-biters. Heroic sagas to cosmic battles. Binge-worthy dramas to historical epics. Blockbusters to indies. Serials to sequels.”

This is no mere sweepstakes where you trade in your script for a dark Frankeberry’s Monster period drama for a lifetime of free cereal. It’s a legitimate creative brief. After an initial screening process to ensure your resume is up to par, you’ll have the chance to pitch your work. If you’re lucky enough to win the approval of the “General Mills Creative Director, Producer and a select group of award-winning directors and writers,” you’ll actually get paid for your work and have a chance to help get it onto the (silver, small, or VR) screen.

As the site says, it’s not the first time General Mills has sought to partner with Hollywood. Back in the 1960s, the company had its own content division, which found General Mills working with Hollywood studios like Hanna-Barbera to produce animated shows including Rocky & Bullwinkle, Underdog, and others. In essence, they birthed the connection between Saturday morning cartoons and breakfast cereal. Now, it looks like they’re ready for a reboot.

I probably lack the entertainment-world resume General Mills is looking for, so here are some free ideas for anyone who’s more qualified: Count Chocula in Space starring whichever Hemsworth brother is available. A darkly comic Boo Berry’s Back in School series for Netflix, with the titular character voiced by Timothée Chalamet. A buddy cop movie starring John Goodman as Frankenberry and Mark Wahlberg as his no-nonsense partner who refuses to eat cereal. All I ask is that I get invited to the premiere.  

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