The Great White North does not run on Dunkin'
America may run on Dunkin’, but the brand's Canadian operations have been put to rest. As of this week, the final remaining locations in Canada have officially closed, and any remnants of Canadian Dunkin’ Donuts are gone.
Dunkin’ Donuts’ Canadian downfall didn’t happen overnight. According to Eater, the Massachusetts-based brand that’s still growing in America hit its peak in Canada during the 1990s, when the chain boasted over 200 locations in Quebec alone. Over the decades, however, the American brand apparently continued to cede business to the Canadian-born coffee and doughnut chain Tim Hortons. Quebec hung on as a last bastion of hope for Dunkin’: For a few years, the French-speaking province was the only place you could find locations, and by this year, was home to the final three, all around the Montreal area… though somewhat pathetically, two of those three locations were food court kiosks in malls.
The last stand alone location was located in Verdun, a borough of Montreal located along the St. Lawrence River. But four days ago, a posting on the Montreal section of Reddit reported, “RIP Dunkin de Verdun.” One comment asked, “Are there any Dunkin D left in Montreal?” to which another user replied, “I know as a fact that there is no longer any dunkin anymore in Canada as of September 7 all frinchises have been cut off and will no longer be using the dunkin name in Canada and dunkin will cease to exist in Canada.”
Of course, you can’t take a Reddit comment as a guaranteed fact, but Eater spoke with a Dunkin’ Donuts representative who confirmed that the rumors were true. “We apologize for any inconvenience this may cause to our loyal guests,” the company said in a statement. “It has been an honor to serve our Canadian guests our brand’s range of high-quality coffees, baked goods and sandwiches.” Reportedly, the brand and its Canadian locations had been on the outs for quite some time: In fact, in 2016, a group of Quebec Dunkin’ Donuts franchise owners finalized a lawsuit in which they were awarded about $18 million after accusing the corporate office of not giving them enough support.
As for that final location, it has now apparently been rebranded as Deli Donut. “I tried it,” the original poster behind Reddit thread commented. “They wiped all the branding everywhere but they were saying that they will still serve the same stuff.” Some say, if you close your eyes and listen carefully, you can still hear a man with a Boston accent yelling, “Get outta my Dunkies before I call the cops!”