Bottlekeeper looks like a smart, simple way to avoid warm beer
Cold beer: It’s nearly impossible to get through a country song without hearing about it. And if anyone tells you that they prefer their beer warm, you should run away from them as fast as you can. The problem is, as the laws of thermodynamics tell us, that a cracked-open cold one tends not to stay cold forever. What is to be done?
Well, thankfully some ingenious entrepreneurs seemed to have solved the mystery, and an influx of capital after an appearance on Shark Tank could soon bring their invention to the masses. It’s called the Bottlekeeper, and it’s the brainchild of Californian cousins Adam Callinan and Matt Campbell. In essence, it’s an insulated bottle that slips over the top of (most) beer bottles, with a bottom and top (including built-in bottle opener) that screw into place to insulate open beers, sealing them from the outside world.
The end result is an innocuous-looking drinking vessel that keeps beers fresh, cold, and inconspicuous for those who want to get their buzz on in public. Think of it as a high-tech version of the classic brown paper bag for the sophisticated beer-lover.
With such a clear value proposition (not to mention $20 million in sales over the past few years), you’d wonder why the Bottlekeeper team would seek out a cash infusion from Mark Cuban and his high-net-worth friends. Well, with the cousins claiming that they’ve got a backlog of 3,000 retail outlets who want to start selling the Bottlekeeper, making the transition to brick and mortar sales was going to take some additional funding.
After demonstrating to the Sharks that the Bottlekeeper prevents glass bottles from breaking while keeping things cold, Cuban and Lori Greiner teamed up to invest $1 million for a 5% stake, with each earning $1.5 in royalties per bottle until they earned back $2 million.
With Mark and Lori’s support, Bottlekeeper says they’ll be well-positioned to bring what honestly seems like a pretty useful product to the masses. “the guidance they'll be able to share—alongside their incredible networks and contacts—will be invaluable," co-founder Adam Callinan told CNBC. "We're going to be investing heavily in inventory and are excited to introduce new products to our cold beer lovin' community over the course of the next year and beyond."
So don’t be surprised if you see what looks like a fancy water bottle flying off the shelves in the near future. It turns out it may be the key to a superior beer drinking experience. That’s something certainly worth toasting to.