Sometimes a can-do attitude is a bad idea
In the immortal words of Jurassic Park's Ian Malcolm, "Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should." The same can be said for the masterminds at YumCha, who debuted an aerosol tea in a can product that promises to end the world's dependence on tea bags. That's what 2016 is all about—coming up with creative solutions to problems no one really seemed to suffer from. The aerosol tea, called No More Tea Bags, squeezes 20 servings of tea inside of one handy can. Because that tea cupboard was just overflowing, right?
The product, which appears to be limited to the UK for now (know your audience, right?), contains concentrated liquid tea that sprays as a foam. According to YumCha, all you need to do to make a piping-hot cup of aerosol tea from a can is aim, shoot, and add hot water. In fact, YumCha says that their aerosol tea product can create a better cup than its conventional competitors. You read that right: No More Tea Bags claims that it has #disrupted a practice that spans back to 59 BC. All by creating the beverage equivalent of Easy Cheese.
The biggest benefits of aerosol tea in a can appear to solve problems that most tea lovers probably wouldn't see as too much of a burden: creating shorter brewing time, making a stronger cup, and throwing away tea bags. Considering brands like Yorkshire Tea and PG Tips don't even use strings on their tea bags, this last issue doesn't seem to be that big of an impediment at all. But if you're in a rush and willing to consume products from the inside of a pressurized can, then perhaps this is the solution you've been looking for.
Ever since No More Tea Bags debuted during an English trade fair this summer, the country's tea-consuming populace has been pretty vocal about their thoughts on the product. And, well, most takes have been less than positive. Even a wide variety of tea flavors can't seem to sway over the doubters.
Some journalists (who are far more intrepid than I am) dared to make a cuppa live on the air as an experiment. It went... not well.
So it looks like the people behind No More Tea Bags dared to be different, but failed to think about their audience. So much of the tea-drinking experience is about rituals—steeping a tea bag in a piping-hot mug of water, timing how long you let it sit so you dial in your preferred strength, and making it just the way you like. But just like the Jurassic Park scientists who brought dinosaurs back to life, the minds behind aerosol tea didn't pause to think about whether or not they should, even if they knew that they could.