Relive the glory days of Saturday morning cartoons
EC: 11 Discontinued Breakfast Foods That You Forgot Existed
Credit: Photo by Robert Cianflone/Getty Images

Many of the breakfast foods I ate as a kid are now discontinued, gone the way of Zima or Orbitz and never to be enjoyed again. But these discontinued breakfast foods live on in my memories and online, where you can find communities of people who miss these discontinued foods so much that they’re lobbying the companies to get them back in order to relive—and re-taste—their childhood breakfast memories. Others get into the discontinued breakfast food game because they think the foods are rare enough to be collectible; if you do some digging, you can find boxes of unopened cereal for sale on eBay, sometimes at a hefty price.

Now, I can’t advise that you go out and purchase a 20-year-old box of breakfast cereal, but I can help you remember the now-discontinued breakfast foods you coveted as a kid, the sugary cereals and playful oatmeals and morning sodas you tried to convince your parents were worth the splurge and not gross at all.

Even though you obsessed over these novelty foods once, you might’ve forgotten that these 11 discontinued breakfast foods existed. But let’s be real—you would probably pick up at the grocery store if they came back without a moment of hesitation to relive your Saturday morning glory days, of sweet breakfast and cartoons.

Oatmeal Swirlers

Oatmeal Swirlers came with packs of strawberry jam or maple brown sugar that you could swirl onto your bowl of oatmeal in whatever design you chose, in an attempt to make oatmeal appealing to kids that clearly failed since Oatmeal Swirlers no longer exists.

Pepsi A.M.

Released in 1989 and discontinued the next year, Pepsi A.M. had 28 percent more caffeine than a regular Pepsi and was meant to replace your morning coffee.

Coca-Cola BlāK

Coca-Cola also got into the morning soft drink game back in 2006 with Coca-Coka BlāK, a coffee-flavored soda that was discontinued in 2008. (Anderson Cooper did not enjoy it, for the record.)

Carnation Breakfast Bars

Chocolate-covered Carnation Breakfast Bars were a big deal in the 1970s until their demise in 1993. These bars are still so beloved that there’s even a Facebook group devoted to resurrecting the breakfast food.

Mr. T Cereal

There’s a veritable graveyard of discontinued breakfast cereals, and one of the most memorable is Mr. T Cereal. The taste was allegedly similar to Cap’n Crunch, though the actual cereal bites were T-shaped.

Oreo O’s

You could kind of get away with eating cookies for breakfast with Oreo O’s cereal. If you still have hankering for this chocolate cereal that was discontinued in the United States in 2007, travel to South Korea—the only country where Oreo O’s are still produced and sold.


Though there are plenty of cereals that have featured characters from Star Wars on the front, C-3PO’s cereal was the first, albeit very short-lived, Star Wars-branded cereal.


Krumbles was a shredded wheat cereal from Kellogg’s that was introduced in 1912 and, for several decades, was neck-in-neck with Corn Flakes as Kellogg’s most popular cereal. Krumbles were discontinued in 1973, however, because it stopped doing well with kids.

Pop-Tarts Crunch

Pop-Tarts that you can warm up in the toaster are still around, but for a brief period in the 1990s, there was a Pop-Tarts Crunch cereal, too. It came in two flavors—strawberry and brown sugar cinnamon—and it let you enjoy your favorite toaster pastry without a toaster.

Cinna-Crunch Pebbles

There are Fruity Pebbles, Cocoa Pebbles, even Marshmallow Pebbles. But in 1998, there were also Cinna-Crunch Pebbles, which were a sweetened oat, corn, and wheat cereal. They were discontinued three years later, in 2001.

Nintendo Cereal System

1989’s Nintendo Cereal System was complex. There were two bags of cereal inside each box—a Super Mario Brothers-themed bag and one that was Legends of Zelda. Though the cereal is long discontinued, it’s still hot with collectors, some of whom will spend up to $100 on a single box.

By Maxine Builder and Maxine Builder