These products are definitely worth the trip.
Trader Joe's Crispbread
Credit: Sara Tane

If I’m being totally honest, I don’t do my full grocery shop at Trader Joe’s. I know, I know it’s the greatest supermarket ever; it’s cheap, and a lot of their products are relatively healthy. I’ve heard it all before. But when I go to TJ’s, it’s because I have very specific items I have to pick up there, simply due to the fact that I can’t get them anywhere else.

This is especially true when it comes to my favorite meal of the day — breakfast. Whether I take the time to experiment early in the morning or just fry an egg and call it day, here are eight TJ’s breakfast essentials that make my most important meal of the day worth crawling out of bed for.

Everything Bagel Seasoning

If you’re going to keep a seasoning or spice mix in your pantry — this is it. Our editors love the delicious blend of sesame seeds, salt, garlic, poppy seeds, and onion so much, we even crafted a list of 100 ways to use it. My favorite use is to add a little pizazz to my favorite breakfast dish. I’m looking at you, avocado toast.

Teeny Tiny Avocado Bag

When baby avocados debuted at TJ’s it was like someone had answered my avocado prayers. These mini ‘cados are the perfect size to chop and top off your omelet or use as an addition to your savory breakfast bowl. You’ll never have to worry about the other half of your avocado going brown again, leftovers are a thing of the past. After all, an avocado a day keeps the doctor away. Right?

All The Bread

I’m picky when it comes to bread products, so I make a special trip to TJ’s for their whole-wheat British muffins and whole-wheat Tuscan Pane bread. Both breads are no-nonsense, with very simple ingredients and a hearty, whole-wheat flavor. I love to dip the doughy British muffin into a fried egg’s yolk or turn a slice of bread into Avo-Tahini Toast. Other editors on staff are big fans of Trader Joe’s sesame bagels, and another editor nonstop raves about the Crispbread.


Sure, you can get bananas at just about any supermarket, but TJ’s has 19-cent bananas—the cheapest I’ve ever seen. I love to let them brown a little and use them to whip up a loaf of Chocolate-Tahini Banana Bread for breakfast all week long. Plus, Chairman and CEO Dan Bane revealed the humorous reason the chain sells them so cheap in the Trader Joe’s Podcast. If we didn’t stock up on them before, we sure will now.

Cold Brew Coffee Concentrate

As warmer months set in (finally!) the last thing I want in the morning is a piping hot cup of coffee. TJ’s cold brew coffee concentrate is an all-time favorite of not just myself, but many other Trader Joe’s enthusiasts. It’s incredibly bold, full-bodied, and offers tasty notes of chocolate. Plus, it comes in a variety of flavors. Cold summer coffee, here I come.


I’m mildly obsessed with tahini at breakfast time—specifically the TJ’s brand. Our staffers found in a taste test that this jar is more nut-butter-like than it is traditional, which I find to be perfect. I spread it on literally everything (see reference to my favorite Avo-Tahini Toast and Chocolate-Tahini Banana Bread above). But it’s also great as a simple spread on toast with apples, mixed into eggs (don’t knock it ‘till you try it), or as a peanut butter swap in your favorite morning shake.


The first time I noticed that TJ’s eggs are significantly cheaper than the average grocery store, I vowed to never buy them anywhere else. Yes, they do fluctuate in price as eggs do anywhere, but they’re almost always a few cents cheaper per dozen than my other local grocery stores. As a bonus, the cashier normally checks the eggs for cracks while ringing up my items. Once, the cashier even went and grabbed a new carton for me after the one I’d originally picked out didn’t meet store standards. That’s next-level customer service.

Dairy Products

If you’ve ever walked into TJ’s (which you probably have if you’re reading this), you definitely noticed the glorious dairy section. Refrigerated shelves full of creamy yogurts and delicate cheeses are available to up the game of every breakfast dish. I’m an especially big fan of their basic goat cheese which, if I’m not just eating straight up on toast, is the ultimate addition to a cheesy frittata. Breakfast is served.