Sports

White Claw may be the brand leading America's hard seltzer movement in terms of sales. But as far as sponsorships are concerned, another brand has just provided hard seltzer its breakout moment: Bon & Viv has been announced as the "Official Hard Seltzer Sponsor of the NFL."

In Major League Baseball, this year’s record spate of home runs has led some people to claim that the ball is “juiced.” Meanwhile, in Major League Eating, maybe the hot dogs were juicier — making them harder to eat? Though this year’s Nathan’s Hot Dog Eating Contest was won by two familiar faces, for the first time since 2015, no records were broken.

If you’ve ever watched a Green Bay Packers game, it’s patently obvious that Wisconsinites love their cheese.

We won’t necessarily condone betting on professional sports, but no doubt big events like the NBA Finals, Super Bowl, and World Series all see their fair share of dollars won and lost. However, not all high-stakes wagers have to be made in cash.

For ten games a year—two preseason games and eight that count, unless they manage to somehow win the AFC East—fans of the New York Jets can schlep out to East Rutherford, New Jersey to see Gang Green in person at the relatively new MetLife Stadium.

Minor league baseball is a quintessentially American pastime, and one of the best ways to spend a laid back summer evening. Though single, double, and triple A leagues do a pretty poor job of paying its up and coming players a living wage, they sure do know how to execute the kind of zany promotions and fun theme nights to get butts in seats. But though most of these are good fun, one minor league team found out that hard way that their sarcastic take on a social media-savvy generation didn’t exactly translate to the kind of viral attention they wanted.

You might not expect a hockey team based in Nashville, Tennessee, to have the most rabid supporters in the NHL. But in recent times, Predators games have been packed to the gills with passionate fans. Oh, and lots of catfish.