What's the ideal serving temperature for beer? Though the question is simple, the answer is surprisingly complex. For years, many of the biggest beer brands simply said “cold” — or to put it another way, as cold as possible. Coors Light went so far as to release color changing cans, lest you find yourself drinking their beer too warm. But though “cold,” or at least significantly colder than room temperature, isn’t the wrong answer, as cold as possible isn’t the right answer either.
I have to admit something: I don’t love day drinking. Between the overly-sweet options typically available at brunch and the 3 p.m. hangover, I’m just not into it.
Pabst Blue Ribbon: It’s more than just an iconic American beer; it’s also the poster child for a brand brought back from the brink by sheer consumer willpower – bottoming out with production under a million barrels in 2001, but shipping about 2.5 million barrels last year. And yet, now, Pabst may be facing another battle for survival – this time a legal one – against another beer giant: MillerCoors.