Saute onion, celery, garlic and green pepper in oil until just tender. Do not brown. Stir beef into vegetables, cook until beef is browned, about 10 minutes. Stir in rice. Add tomatoes, juice, water, parsley, Splenda, salt, pepper & cinnamon to the browned beef mixture. Cover and simmer 45 minutes or until rice is cooked. Adjust liquid if necessary. Taste for seasoning.
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