Separate breadsticks; working with two at a time, roll each breadstick into a 20" rope. Brush ropes with egg. Twist ropes together, pinching ends to seal. Repeat with remaining breadsticks.
Combine paprika and pepper blend; spread mixture on a paper plate. Roll breadsticks in pepper mixture, pressing gently to coat. (Wash hands between rolling each breadstick, if necessary.)
Place breadsticks on a greased baking sheet, curving top of breadstick to form a candy cane. Bake at 375° for 10 minutes.
*If you can't find seasoned pepper blend, combine equal portions of cracked pepper, sweet red pepper flakes, and salt.