Stir together sweet paprika, ground cumin, kosher salt, brown sugar, smoked paprika, ground red pepper, garlic powder, and celery seeds. Spoon rub into an 8-oz. jar or container, and store at room temperature.
TO USE THE RUB: Sprinkle or rub it on chicken, pork, or any full-flavored fish, such as salmon, before grilling.
PACKAGE IN: Round Spice Jar ($3.99 for 4; worldmarket.com)