Combine sugar, flour, baking powder, and next 6 ingredients.
Beat eggs at medium speed with an electric mixture until foamy. Add pumpkin, vegetable oil, and wheat bran cereal, beating until combined. Add dry ingredients, beating just until moistened. Stir in chocolate morsels and pecans. Pour batter into a greased and floured 10-inch Bundt pan.
Bake at 350° for 1 hour or until a wooden pick inserted in the center comes out clean. Cool in pan 15 minutes. Remove cake from pan to a serving platter, and let cool 30 more minutes. Drizzle Simple Chocolate Icing over top of cake, allowing it to run down sides.
Note: For testing purposes only, we used Kellogg's All-Bran cereal for wheat bran cereal.