Brown burger, then add chopped onion and cook till translucent. Add tomato paste, Rotel, kidney beans, chili beans and seasonings. Pour in tomato juice. If using a large soup pan on the stove, bring all ingredients to a slow boil, then reduce heat to low and simmer for at least 2-3 hours, stirring occasionally. Taste test and add more chili powder, if needed, etc. If using a crockpot, turn on low and let simmer for 7-8 hours, again stirring occasionally and taste testing. Uncover crockpot for last hour or so to cook down and thicken. Serve plain, or with shredded cheddar, a dollop of sour cream, or diced green onions on top.
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