Frozen Veggies 101

Whatever the weather, it’s always vegetable season inside your freezer. Discover the wonder of frozen veggies—from Arctic-inspired beginnings to thoroughly modern benefits—with this essential guide.

  • Birds Eye: Frozen Veggie Roots

    Frozen Veggie Roots

    Though farmers, fishermen, and hunters have found ways to preserve their food for thousands of years, the modern method of “flash freezing” was invented by pioneer Clarence Frank Birdseye II in the 1920’s. While traveling through the Arctic, he observed Eskimos using ice, wind, and temperature to freeze just-caught fish almost instantly to retain freshness—and was inspired to apply the same biological process to vegetables. The result revolutionized the frozen food industry, and made Birds Eye® vegetables a household name.

  • Birds Eye: Inside the Freezing Process

    Inside the Freezing Process

    After being harvested at the peak of ripeness, fresh-picked vegetables are delivered within hours to be cleaned and quick-steamed to lock in color, nutrition, and taste. The vegetables are finally flash-frozen—each whole or cut piece of vegetable to zero degrees Fahrenheit or colder within minutes—before being checked by quality inspectors.

  • Birds Eye: The Benefits of Frozen Veggies

    The Benefits of Frozen Veggies

    • Maximum nutrition: Unlike fresh produce, which loses nutrients sitting in storage, transportation, and on grocery shelves, frozen veggies are packaged immediately after harvesting, so nutrients stay at their peak.
    • Long shelf life: Frozen vegetables can last up to eight months unopened in the freezer.
    • Always in-season: Always available!
    • Ease of use: No washing, chopping, or stems/husks/leaves to discard.
    • Fast solution: Exceptional (and healthy) dishes require less time than you think.

     

  • Birds Eye: Shopping Do's and Don'ts

    Shopping Do's and Don'ts

    • Do look for trusted brands and products with a reputation for quality, taste, and nutrition. A household staple for more than 80 years, Birds Eye® shares its founder’s commitment and continues to make delicious, high-quality vegetables accessible to everyone.
    • Don’t choose packages that are limp, wet, or frozen into a lump. These details indicate the vegetables are defrosting or have been defrosted and refrozen at some point, which will impact the taste and nutritional value.
    • Do choose from boxed, bagged, or Steamfresh® options—all promise the same high-quality, nutrient-rich veggies.
    • Don’t purchase frozen vegetables with torn or damaged packaging, which may indicate or invite freezer burn.
    • Do read all about it on the label! See what each variety of veggies has to offer in terms of nutritional value and make the best choice for your family. 

     

  • Birds Eye: Cooking Tips and Ideas

    Cooking Tips and Ideas

    • Unlock your imagination and create terrific meal ideas by combining frozen veggies with other fresh ingredients. Create a fun fajita lunch with colorful Birds Eye® Pepper Stir Fry, thinly sliced beef strips, soft tortilla shells, and shredded cheese, or give pasta night a new twist by incorporating Birds Eye® peas and vodka sauce instead of traditional spaghetti and meatballs.
    • Instead of shying away from recipes with hard-to-prep ingredients (artichokes, for example, require taking apart and steaming just to get to the hearts), choose practically ready-to-use frozen versions and save time.
    • Steam or stir-fry your favorite Birds Eye® veggies instead of boiling to retain the most nutrients.
    • For even easier entertaining, use frozen vegetables (like spinach) to create quick dips for chips.
    • Keep frozen vegetables in mind for every meal! Try Birds Eye® pepper stir-fry blend with an AM omelet, or add frozen carrots to a smoothie snack.

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